Formed in 1989 by Chris Lombardi, who was joined the following year by longtime Homestead Records manager Gerard Cosloy, Matador experienced its first taste of crazed media attention and big sales with the release of Teenage Fanclub's debut, "A Catholic Education". Over the years, the roster has exploded. As well as functioning as home to Pavement, Liz Phair, and The Jon Spencer Blues Explosion, Matador has helped artists such as Yo La Tengo, Cat Power, Cornelius, Solex, Pizzicato Five, Helium, and The Arsonists reach worldwide audiences. The label also features such exceptional international acts as Belle & Sebastian, Mogwai, Boards Of Canada, Red Snapper, Arab Strap, and more. While Matador has often been characterized as an indie rock label, its musical direction has grown to encompass hip-hop, electronic, and experimental acts. Throughout the label's history, Matador has been a champion of artistic freedom, diversity and innovation.